Fujifilm Business Innovation
The divorce and the debut
FUJIFILM BI
Every DocuCentre and ApeosPort that ever wore a Xerox nameplate across Asia-Pacific was built by this company. It just wasn’t allowed to say so anywhere the badge said “Xerox.” That restriction expired in 2021. The debut took another three years to arrive.
Fuji Xerox ran fifty-seven years as a joint venture — founded 1962, split 50/50 between Fuji Photo Film and Rank Xerox, later rebalanced to roughly 75/25 in Xerox’s favour. It was the entity actually building the machines the Xerox badge sold across Japan and Asia-Pacific: the DocuCentre and ApeosPort lines are Fuji Xerox engineering wearing a Xerox nameplate. The divorce came in two separately dated instruments. On 5 November 2019, Xerox Holdings sold its 25% stake to Fujifilm for US$2.3 billion, ending the ownership tie. The licensing agreement that let the venture keep trading as “Xerox” limped on sixteen months more and lapsed on 31 March 2021; the company renamed itself FUJIFILM Business Innovation Corp. the very next day.
The rename mattered because the old agreement had also carved up the map: Fuji Xerox held Japan and Asia-Pacific, Xerox Corporation held the Americas, Xerox Limited held Europe, and Fujifilm’s own name essentially could not appear on an office copier in either. Free of that clause, 2023–2026 has been the company finally doing what six decades of joint venture forbade: selling under its own name in Xerox’s former home turf. Italy first, April 2024; then the UK, France, Spain, Poland, Slovenia, the Netherlands, Belgium and Luxembourg by March 2026, through channel partners rather than a direct force. The US followed that September, via megadealer Marco Technologies. Not a new entrant — the company that quietly built Asia’s half of the industry, appearing under its own name for the first time in its history.
The home business never paused — the Apeos A3 colour range iterates on schedule, led by the 2024 C7071 flagship, and one naming remnant lingers: a colour MFP family still ships as “ApeosPort-VII,” a small live fossil of the old venture. The livelier news sits in production print, in a brand with no Xerox-era lineage at all: Revoria Press. The 2021 PC1120 launched with gold, silver, white, pink and clear specialty stations alongside CMYK. The 2026 refresh, the PC2120, keeps pink and adds green for one-pass six-colour printing and a claimed 93% PANTONE gamut — launched 8 June 2026, inside this register’s own present tense.
Fujifilm BI — The Range, 2026
| Model | Year | PPM | Notable |
|---|---|---|---|
| Apeos C7071 | 2024 | 70 | Flagship of the redesigned Apeos A3 colour lineup; 270 ppm single-pass duplex scan |
| Apeos C3071 | 2024 | unverified | Entry point of the same six-model 2024 series |
| ApeosPort-VII C7773 | c. 2021 | refused — see below | Kept the “ApeosPort” name; the rename’s one visible seam |
| Apeos 5570 / 4570 | unverified | 55 / 45 | Mono A3 pair; business-card batch scanning |
| Apeos C5240 | unverified | unverified | Fujifilm’s own “flagship of A4 colour MFP” |
| Apeos 6340 | unverified | unverified | Fujifilm’s own “flagship of A4 monochrome MFP” |
| Apeos C325 dw | 2022 | unverified | BLI Winter 2022 A4 Pick Award |
| Revoria Press PC1120 | 2021 | 120 | First Revoria; gold, silver, white, pink, clear specialty stations |
| Revoria Press PC2120 | 2026 | 120 | Plate No. 15; Green joins Pink for one-pass six-colour |
| Revoria Press EC1100 | 2023 | 100 | Four-colour engine; launched at Print Expo Chennai |
| Revoria Press EC2100S | 2024 | 100 | Specialty-toner station added for five-colour one-pass |
| Revoria Press E1136 | unverified | 136 | Mono production; continuous one- and two-sided printing |
A debut at sixty
The old joint-venture territories were absolute: Fuji Xerox had Japan and Asia-Pacific, Xerox Corporation had the Americas, Xerox Limited had Europe, and Fujifilm’s own name could not legally appear on an office copier in the latter two. That clause outlived the ownership tie by sixteen months and expired only on 31 March 2021. The rollout that followed reads like caution rather than triumph — Italy first, in April 2024, then France, Spain, Poland, Slovenia, the Netherlands, Belgium and Luxembourg by March 2026, sold through a UK channel partner rather than a Fujifilm-branded sales force; the US arrived that September through megadealer Marco Technologies, the identical playbook. Understated by design, but the fact underneath it is not small: a sixty-year-old manufacturer, appearing under its own name in Europe and the Americas for the first time in its corporate life.
Six colours, one pass
Specialty toner is where Revoria Press earns its keep against the office-document machines filling the rest of this register. The 2021 PC1120 arrived with gold, silver, white, pink and clear stations built around a ten-colour-capable engine — premium and packaging work, not memos. The PC2120 trims that ambition into something more repeatable: keep pink, add green, run both alongside CMYK in a single pass, and claim 93% coverage of the PANTONE Formula Guide Solid Coated gamut. It is a narrower trick than five specialty colours, and a more useful one — the kind of feature a print shop can actually sell against, rather than merely photograph.
THE VERDICT — FUJIFILM BI
Fifty-seven years building someone else’s badge, three more waiting out a licensing clause, and only then a first appearance under its own name. This is not a launch. It is a very long-delayed introduction.